Following are some sample brand voice. Based on these examples, you may want to create your own brand voice.
- Amazon: Knowledgeable, Accessible, Optimistic. Amazon’s blog posts are written in a straightforward, easy-to-understand language, focusing on accessibility and inclusivity. With a touch of optimism, the content often emphasizes the convenience of their products and services and the innovation behind them.
- Apple: Minimalist, Innovative, Inspiring. Apple’s brand voice is crisp and concise, with a strong focus on innovation. Their blog posts often showcase the unique design and advanced technology of their products, aiming to inspire users with possibilities.
- Microsoft: Informative, Professional, Future-focused. Microsoft’s blog voice is highly informative and professional, often explaining complex technical subjects in an understandable way. Their content frequently touches on future trends and upcoming technology.
- Facebook: Community-centered, Transparent, Informative. Facebook’s brand voice emphasizes the importance of community and connections. Their blogs often address transparency, security, and privacy, as well as updates on new features.
- Tesla: Visionary, Bold, Revolutionary. Tesla’s brand voice is highly visionary and bold, reflecting Elon Musk’s innovative mindset. Their blog posts often focus on the future of sustainable energy and transport, underlining the revolutionary nature of their products.
- Spotify: Youthful, Vibrant, Personalized. Spotify’s brand voice is vibrant and youthful, often featuring playlists and artist stories. Their blogs are personalized and interactive, showcasing the unique listening experiences their platform offers.
- Netflix: Entertaining, Exciting, Engaging. Netflix’s voice is all about entertainment. Their blogs often provide sneak peeks into upcoming shows, insider details about popular series, and engaging stories about the stars.
- Airbnb: Welcoming, Adventurous, Community-oriented. Airbnb’s voice reflects the diversity and welcoming nature of global communities. Their blogs often feature unique travel stories, host experiences, and local insights.
- Google: Informative, User-friendly, Innovative. Google’s voice is practical and user-friendly, often focusing on how to get the most out of their products. Their blogs often cover updates and advancements, presented in a way that emphasizes innovation and accessibility.
- LinkedIn: Professional, Empowering, Resourceful. LinkedIn’s voice is professional and empowering, offering resources for career growth and industry insights. Their blogs are often guides or thought leadership pieces.
- Twitter: Brief, Trendy, Conversational. Twitter’s brand voice is brief and trendy, matching the quick pace of their platform. Their blogs often cover trending topics, product updates, and community highlights.
- Etsy: Creative, Community-driven, Personal. Etsy’s voice is all about creativity and community. Their blogs often feature seller stories, DIY ideas, and curated collections, embodying the personal touch of the platform.
- Pinterest: Inspirational, Visual, DIY-focused. Pinterest’s voice is inspirational and visual, often focusing on creative ideas and personal projects. Their blog posts often include step-by-step guides, beautiful images, and creative inspirations.
- Slack: Collaborative, Efficient, User-focused. Slack’s voice is about making work life simpler and more productive. Their blog posts often provide tips for better collaboration, efficiency hacks, and feature updates.
- Uber: Dynamic, Forward-thinking, Urban. Uber’s voice is dynamic and forward-thinking, reflecting the fast-paced urban lifestyle. Their blogs often focus on city guides, partner stories, and innovative solutions for urban mobility.